The world is a competitive place, and social media is filled with people who are looking to one-up each other. When you post something on Twitter or Facebook, you’re putting your face, and your followers’ faces out there, so people are going to critique you — often pretty harshly.
But that’s not the worst of it. If you make a mistake, people will point it out for you. If you speak your mind freely or even use Twitter trending, people will attack you for it. It can be difficult to know where to focus your energy when getting the approval of strangers is just not an option. Here are 7 reasons why you might get no likes on Twitter:
You have no followers
A lot of it has to do with you. There are a lot of people who have no reason to follow you, and you can’t expect them to if you don’t list your name and address. People are going to ignore you if you don’t make any effort to engage with them. If you don’t have any followers, you have nothing to gain from trying to get followers — and everything to lose. You have to make an effort to get engaged with people if you want to grow your followers.
Your topics are outdated
You’ve probably seen this one coming a mile away: your topics are outdated. It’s human nature to want to talk about things that are happening now, but newer topics tend to be more relevant to the times we live in. If you want to be known as the person who writes cringe status updates about the latest celebrity relationships, good luck. Most people want to talk about stuff that’s happening now.
You don’t engage with followers
Followers are nice, but they’re not your most important audience. You need to engage with the people who matter most: your followers. If you don’t like to talk to your followers, you’re doing them a big disservice. If you don’t want to engage with your followers, that’s perfectly fine — they can follow you and be at ease knowing that you won’t spam their feed with irrelevant information. Engagement is the key to building a strong following. It doesn’t mean that you have to agree with everything a follower posts — you can easily reply to their comments, share content with them, or return their favor with a comment of your own. The most important thing is to make an effort to get your followers involved. If you don’t, they’ll be left hanging and feeling unimportant.
You don’t use hashtags
Hashtags are an important way for people to discover content, and they’re also a great way to boost engagement. You can use them to find topics that people are talking about, and you can also use them to get the conversation flowing. But using them the wrong way can backfire. If a lot of your posts are about topics that aren’t that engaging for followers, you’re essentially saying that you don’t care about what they care about — and that’s not the image anyone is gonna put in their head of a social media influencer.
Bottom line
Having no likes on your posts is a sign that people are enjoying what you’re doing and want to see more of it. People love to interact with brands, but they don’t always know how to go about doing so. You have to make an effort to get them to engage with you and build a relationship with them. If you don’t, they might not stick around for long. There are a lot of reasons why you might not be getting likes on Twitter and Facebook, but if you can see it in their eyes, you can correct it.